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Adidas takes action against Marc by Marc Jacobs

Adidas has begun legal proceedings against Marc by Marc Jacobs over copyright infringement.

The sportswear brand and retailer is taking issue with pieces from the Marc by Marc Jacobs autumn 14 collection that feature four stripes down each sleeve, which it says copy its three-stripe motif, according to The Fashion Law.

Adidas claims the brand “intentionally adopted and used confusingly similar imitations of the three-stripe mark knowing that they would mislead and deceive consumers into believing that the apparel was produced, authorised, or licensed by Adidas, or that the apparel originated from Adidas”.

In February, Adidas said it was pursuing Isabel Marant for a similar copyright infringement of its Stan Smith trainers and the Isabel Marant Bart low-tops.

Adidas declined to comment on the case.

@Tara_Hounslea

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