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Adidas to launch new brand

Sportswear giant Adidas is gearing up to launch a new label, SLVR in February next year.

The SLVR brand will be a fashion lifestyle based offer which will sit alongside Adidas' Y-3 and Adidas Originals sub-brands.

SLVR includes men's and women's clothing, footwear and accessories and will be available exclusively from Adidas' standalone stores in Paris, New York, Miami and Los Angeles.

Retail prices range from £67 for footwear, from £29 for tops such as polo shirts and sweatshirts, from £67 for jackets, and from £33 for accessories.

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