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Adili puts carbon footprints on tops

Ethical etailer Adili has teamed up with the Carbon Trust, a government-funded body which helps businesses cut carbon emissions, to provide labels on T-shirts and tops with details of their carbon footprints.

Adili said the labels would give customers complete information on the environmental impact of clothing. Consumer research by the Carbon Trust revealed that people wanted to buy ethically produced products, despite having tighter budgets in the recession, but they wanted a reliable accreditation system so they knew exactly what they were paying for.

Readers' comments (1)

  • Continental Clothing has spearheaded the footprinting of textile products under the Carbon Trust’s pilot programme. The project is part of Defra’s action plan for sustainable clothing launched at last month’s London Fashion Week by Sustainability Minister Lord Hunt.
    Lord Hunt, Minister for Sustainable Development and Energy Innovation, and Deputy Leader of the House of Lords, said:
    “Continental Clothing's Carbon Reduction Label is an innovative idea as part of the Defra-coordinated Sustainable Clothing Action Plan. The label is a great way to give consumers clear information about the environmental impact of their clothes throughout their lifecycle - from manufacturing right through to washing and disposal - so they can be confident in the sustainability of their clothing choices.”
    Mariusz Stochaj, head of products, Continental Clothing, said:
    “This is big news. We have, for the first time, accurate measurements of the greenhouse gas emissions of every component part that makes up the finished garment. Knowing the facts and understanding the environmental impacts of all the components of the product opens the door to delivering sustainable clothing by incorporating environmental considerations from the early design stages.”
    The Carbon Reduction Labelled range of T-shirts and sweatshirts is available in the UK through Adili.com
    Adam Smith, CEO, Adili.com, commented:
    “We are committed to offering customers an ethical clothing choice. Where we source our clothing, how it is produced and of course its carbon impact is vitally important. The work that Continental Clothing has done to measure and reduce the carbon footprint of these T-shirts enables us to be completely transparent about their environmental impact. This is an important message in this for consumers.”

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