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Adili.com hopes catalogue will lure new shoppers

Ethical etailer Adili.com will launch its first catalogue in the autumn, in a bid to widen its customer base as it overhauls its website.

The 36-page A5 catalogue will be inserted into women's glossy magazines such as Eve and Easy Living. The aim will be to direct sales to the web, rather than mail order.

The catalogue, designed by branding agency Hudson Wright, will be split into Boutique, Contemporary and Casual sections to help customers navigate the brands more easily.

The catalogue will coincide with an overhaul of Adili's site and logo. It will also add five brands - knitwear label Karen Cole and Brazilian designers Maria Garcia, Huis Clo, Zigfreda and Kylza Ribas - to its existing 45-brand portfolio for autumn 07.

Adili was launched by Asos.com co-founder Quentin Griffiths last September.

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