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Learn more seeks own-label team

Ethical fashion etailer is hunting for a team to head its new own-label business, as it plans to enter the UK wholesale market for the first time next year.

The etailer, which drafted in former Miss Selfridge brand director Sim Scavazza last week as non-executive director, will hire a four-strong team to lead the launch of a 30-piece own-label range for autumn 08.

Chief executive Adam Smith told Drapers that he planned to bring in a "hot new team", overseen by himself and Scavazza.

The company aims to recruit a designer and is in talks with a number of candidates for the roles of supply chain manager, commercial director and administrator. "We'll benefit from Sim's wisdom - she has a great eye for product and trends," said Smith.

He said Adili would target top-end department stores and independents with the womenswear line. It is yet to decide on a brand name.

"We hope to have 20 wholesale accounts in the first year and 70 in the second, when we'll push the label internationally," added Smith. "It will have a distinct look and price architecture - it won't be as cheap as chips, but it will be affordable."

The range, which will include menswear and accessories for spring 09, will retail from £50 to £180.

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