Womenswear and accessories brand Aftershock London is launching its first US flagship store in Dallas this month.
The brand, which comprises daywear, occasionwear and cocktail dresses, has more than 100 stores and concessions in the UK and across the world, including Libya, Ghana, Italy and United Arab Emirates. The new US store will be located at the Preston Centre Plaza.
Imran Sheikh, US director for Aftershock London, said: “Great consideration went into selecting the city for the flagship store. We researched every key location in the US, and Dallas had a large number for unique features that made it an excellent place to launch our brand.”
Aftershock London is launching an ecommerce site in conjunction with the store’s opening, which will offer national coverage. The brand is planning to expand across both the Texas state and the country over the next few years.