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Agent Provocateur reveals plans for global expansion

Luxury lingerie retailer Agent Provocateur aims to grow its portfolio to more than 100 stores globally, following the sale of the business to private equity firm 3i last week.

The deal, thought to be worth about £60 million, saw Garry Hogarth, a former footwear and homewares supplier to the high street, installed as chief executive. Co-founder Joe Corré, the son of designer Vivienne Westwood, will remain with the company as creative director, but founding partner Serena Rees, who is getting divorced from Corré, has stepped down.

Hogarth, who was first mooted as a potential investor in the lingerie brand last year, told Drapers that Agent Provocateur had huge potential. He said: “It’s a great brand and it’s never been a more exciting time for it than now. With 3i behind us we have the muscle to roll out internationally, but there are also lots of opportunities for brand extensions.”

Agent Provocateur has just 36 stores at present, but Hogarth said there was potential for well over 100. He said: “There are lots of markets we can go into. Japan will be very important. There will be a few selected new stores in the UK too.”

Hogarth said it was too early to reveal potential new product areas, but pointed out that the company had recently signed a licensing agreement for footwear with Kurt Geiger.

“It’s early days, but we will definitely keep the brand edgy and a bit quirky with a sense of humour. We want to be the best luxury lingerie label in the world,” he said.

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