The Stone Agency and Backstage Fashion Agency have launched a partnership via which the British businesses will jointly sell a selection of their brands from autumn 14.
Under the banner of Index London, the two will jointly represent US outerwear label Spiewak, which is relaunching into the UK for autumn 14, as well as more than 10 brands already signed to the individual agencies. The
Stone Agency will remain the prime agent for heritage brand Baracuta, and Backstage will represent Italian men’s outerwear label Esemplare.
The two companies will remain as separate legal entities.
Index London will be based in Backstage’s showroom at 20 Eastcastle Street in London.
The Stone Agency owner Kevin Stone said he realised there was a good “commercial fit” between the agencies after renting space in Backstage’s London showroom for Baracuta.