Womenswear agencies Mary Skinner and Janet Thurston have merged and will show all their labels from a new London showroom for autumn 10.
The newly formed company, called Janet Thurston and Mary Skinner Agencies, will continue to operate mainly in the mainstream womenswear market and will represent 12 labels, including Ischiko, Creenstone, Save the Queen, Penny Black, Annette Görtz, Hebbeding, Daisy D’Arche, Allude Cashmere and Didier Parakian.
Thurston, who previously specialised in mainstream labels with a slightly younger slant, has strong relationships with key independents, while Skinner focused more on premium mainstream brands and selling into department stores. The women said that by merging the two agencies they will strengthen their portfolio and market reach.
The pair will remain as equal partners in the business, which will operate from a new two-storey 4,000 sq ft showroom at 1-3 Mortimer Street, London.
Skinner said: “We both wanted to stay in the west end [of London] but it is so expensive. I knew if I stayed operating on my own I would have to move further out of town. Janet and I have known each other for years and she’s the only person in the industry I would collaborate with. We will be a force to be reckoned with.”
Once the autumn 10 buying season is complete, the agency will look for new labels to add to its portfolio.