An artificial intelligence-driven app that turns shoppers into paid influencers has been launched in London by the former CEO of south-east Asian shopping platform Zalora.
Harry Markl has created the Browzzin app, which enables users to earn commission for posting images that lead to sales. Retailers, meanwhile, benefit from increased traffic and user-generated content.
The app makes use of features such as the shopping functionality from social media posts from existing apps such as Lyst, and adds a visual search functionality that detects fashion objects and sources similar items through artificial intelligence (AI). Users can be linked to a catalogue and make a purchase, or browse products that are not available online but stocked by retailers offline stores nearby.
Brands featured on the app include DKNY, Adidas, Nike, Balenciaga and Cos.
The app allows users to upload images of products and tag retailers or brands selling the item or something similar. If their post leads to a sale, shoppers earn commission.
Browzzin is also planning to launch a “Browzzin PartnerApp” that will allow shoppers to track stock in stores.
Users looking for items on the app will be able to locate products in store and order for delivery or in store collection.
Markl believes the app will drive customers back into stores, and back to spending on fashion as opposed to technology and experiences: “The biggest problem we see in stores is that there is no traffic any more. This tool, on the partner app, bridges the gap between online and the bricks-and-mortar store, and drives traffic back into the store by attracting new customers.
“Typically, popular items sell out quickly across online stores, but bricks-and-mortar stores may hold stock that is not currently discoverable digitally.”
Markl and co-founder Zean Vo claim Browzzin will enable easier tracking of influencer marketing, and increase traffic and sales both online and in store for brands and retailers.
Markl adds: “[The app is] browsing with purpose. It’s inspiration with reward.”