Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

AI-driven app rewards shoppers for posts

An artificial intelligence-driven app that turns shoppers into paid influencers has been launched in London by the former CEO of south-east Asian shopping platform Zalora.

Harry Markl has created the Browzzin app, which enables users to earn commission for posting images that lead to sales. Retailers, meanwhile, benefit from increased traffic and user-generated content.

The app makes use of features such as the shopping functionality from social media posts from existing apps such as Lyst, and adds a visual search functionality that detects fashion objects and sources similar items through artificial intelligence (AI). Users can be linked to a catalogue and make a purchase, or browse products that are not available online but stocked by retailers offline stores nearby.

Brands featured on the app include DKNY, Adidas, Nike, Balenciaga and Cos.

Browzzin mulit screen shot

The app allows users to upload images of products and tag retailers or brands selling the item or something similar. If their post leads to a sale, shoppers earn commission.

Browzzin is also planning to launch a “Browzzin PartnerApp” that will allow shoppers to track stock in stores.

Users looking for items on the app will be able to locate products in store and order for delivery or in store collection. 

Markl believes the app will drive customers back into stores, and back to spending on fashion as opposed to technology and experiences: “The biggest problem we see in stores is that there is no traffic any more. This tool, on the partner app, bridges the gap between online and the bricks-and-mortar store, and drives traffic back into the store by attracting new customers.

“Typically, popular items sell out quickly across online stores, but bricks-and-mortar stores may hold stock that is not currently discoverable digitally.”

Markl and co-founder Zean Vo claim Browzzin will enable easier tracking of influencer marketing, and increase traffic and sales both online and in store for brands and retailers.

Markl adds: “[The app is] browsing with purpose. It’s inspiration with reward.”

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.