French lifestyle brand Aigle has promoted its UK and Ireland country manager Andrew Townsin to the newly created role of brand director of the UK, Ireland, the US and South America.
Townsin, who joined Aigle in 2010, will focus on boosting sales in the US where the brand has been “under-represented”.
In the US Aigle is stocked in Bergdorf Goodman and is sold online through Nordstrom.
The label will also show at footwear trade show FFANY in New York next season.
Townsin was the UK commercial director for Pepe Jeans from 2008 until 2010.