German supermarket Aldi has launched its first full trend-led womenswear range, as the retailer vies to steal market share from high street players.
The collection features fake fur gilets at £14.99 and large tote bags at £12.99, 60% cheaper than similar styles on offer at H&M and Next. Prices for the 32 piece range start at £1.99 for socks and go up to £19.99 for boots.
Aldi’s managing director for corporate buying Tony Baines told The Mirror: “Shoppers are looking to update their wardrobes at this time of the year and we’ve tapped in to the latest high-street trends to offer our customers a great value range that doesn’t compromise on style.”
Aldi’s fashion offer has previously focused on basics.