Model and presenter Alexa Chung has been unveiled as the British Fashion Council’s (BFC) young style ambassador.
In the new role Chung will support the BFC as it continues to promote British fashion design talent to a global market and attend key events.
The BFC said Chung is the “epitome of London style” and as an influential figure in the fashion industry said she is a great representative for London.
Chung said: “I always name London first when asked which city in the world has the best style. There’s something so inherently rebellious about how people naturally style themselves. Brits aren’t afraid to experiment or take risks with how they look; perhaps that’s why London has always been home to the most dynamic and daring designers in the world. I adore fashion and am proud that it’s now officially my job to champion those London designers both new and established that inspire me so much.”