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Alexa Chung to launch own label

Alexa Chung is to launch her own label next May, comprising denim, daywear, eveningwear, footwear and jewellery.

Alexa Chung

Alexa Chung

Source: Zackery Michael

Alexa Chung

The collection will debut at retailers including Selfridges, Galeries Lafayette, Matches, MyTheresa and Ssense, as well as on its own ecommerce platform.

The model, who has previously worked on collections for AG Jeans, Madewell, Superga and Marks & Spencer, has appointed Edwin Bodson as managing director. Bodson was previously head of atelier Haider Ackermann.

“We hope to bring you wearable, cool clothing you can live in and love in, whilst exploring the sartorial relationship between masculinity and femininity, something that has been a cornerstone of my personal style since I was old enough to dress myself,” said Chung.


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