Alexachung has appointed Chuan Huang as head of ecommerce.
Huang joins the womenswear label from Ralph Lauren, where she helped to build the US brand’s European ecommerce business.
She previously worked at Deckers Brands, where she managed the European online trading of Ugg, Teva and Hoka.
Before that, she worked at Pentland Brands’ Lacoste division, where she supported its European ecommerce division and launched the brand online in China.
Huang will help to shape Alexachung’s global ecommerce business.
Celebrity founder Alexa Chung launched the label in May and presented its spring 19 collection at London Fashion Week in September.