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Alexandalexa.com launches first Global Kids Fashion Week

Premium kidswear etailer Alexandalexa.com has unveiled the first ever Global Kids Fashion week, in partnership with children’s charity Kids Company.

The luxury fashion event featuring established and emerging designers is set to take place March 18-20 next year, and will offer guests catwalk shows, exhibitions and industry talks centred in Freemasons’ Hall, London.

The schedule features two main shows, an exclusive media and VIP event previewing autumn 13 collections, and a second ticketed event for the public showcasing looks for spring 2013 from Alexandalexa.com.

Hailed as a Net-A-Porter for the under 14s, Alexandalexa.com offers over 200 international fashion, sportswear and toy brands, including labels such as Burberry, Chloé and Dolce & Gabbana, which feature alongside contemporary brands like Finger In The Nose and Muchacha. Specialised sportswear comes from technically innovative labels such as Nike, Puma and Canterbury.

The Kids Company charity, founded in 1996, provides practical, emotional and educational support to vulnerable inner-city children across London. Reaching over 17,000 children across the UK capital, the organisation helps the most deprived and at risk young people, whose parents are unable to care for them due to their own practical and emotional challenges.

Global Kids Fashion Week will be mirrored worldwide with similar events to take place in the Middle East, Australia and the USA. The full schedule will be announced at a later date.

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