US fashion designer Alexander Wang has stepped down as chief executive of his namesake brand, with Lisa Gersh replacing him in the role.
Gersh has joined the label from digital lifestyle brand Goop, which was founded by actress Gwyneth Paltrow.
In her previous role, Gersh oversaw Goop’s branded products and advertising revenue.
Wang will remain at his eponymous brand, founded 12 years ago, as chairman and creative director.
Alexander Wang has also appointed former Farfetch chief marketing officer Stephanie Horton as its new chief strategy officer.
Horton has also held senior positions at Shopbop, Vogue and The New York Times.
Wang said: “The appointment of CEO, and the addition of a CSO position, highlight our ongoing strategy of productivity and diversification. In a rapidly changing retail environment, it’s necessary for us to continually challenge the status quo.
“In my year as CEO I’ve been able to reflect and assess the strengths and opportunities of the company and set the stage for future growth. Lisa and Stephanie’s diverse backgrounds in the media, lifestyle, and digital landscape will help us continue to position the business to expand into new categories and territories.”
The designer brand operates more than 25 stores including a flagship in London’s Mayfair, and its online store covers more than 50 countries. Its stockists include Harrods and Harvey Nichols.
It offers women’s and men’s collections, accessories and small leather goods.