Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Alexon brand to disappear after 85 years

Jacques Vert Group is to discontinue its Minuet Petite and Alexon brands as part of an ongoing portfolio rationalisation.

The spring 14 season will be the last for Alexon, which was established in 1929. No redundancies are expected.

Minuet Petite’s last collection will be for autumn 14, after which the group will focus on its stronger stablemate, Precis Petite.

Jacques Vert confirmed it has entered into consultation with “those few individuals affected [by the closure of Minuet Petite] on a one-to-one basis”, but could not say how many staff were involved.

“Where possible, we will try to redeploy them into roles within the wider group,” said a spokeswoman.

Headed by chief executive Teresa Tideman and owned by private equity firm Sun European Partners, it has been reducing its portfolio since January 2012 when it was formed through the merger of Jacques Vert and Irisa Group.

Casualwear brand Lazy Lu was merged into Kaliko in 2012, while Irisa’s plus-size fascia Ann Harvey was axed last March

The spokeswoman said: “Jacques Vert Group is committed to ensuring its portfolio of elegant British brands remain differentiated in the marketplace and relevant to the target audiences. Precis Petite is trading strongly with collections catering for women who are 5ft 3in and under.”

The focus on core brands was given as the reason for closing Alexon. The group’s brands are Jacques Vert, Precis Petite, Kaliko, Planet, Windsmoor, Eastex and Dash.

Readers' comments (2)

  • What a shame these great brands are going. Seems like Jacques Vert's plan all along was to kill off the competition simply by buying it and axing brands one by one. Whose next for the chop- Eastex or Kaliko? I'm sure it won't be any of JV's own brands.

    Unsuitable or offensive? Report this comment

  • unbelievable great brands that have traded well for years
    have been wiped out.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.