Jacques Vert Group is to discontinue its Minuet Petite and Alexon brands as part of an ongoing portfolio rationalisation.
The spring 14 season will be the last for Alexon, which was established in 1929. No redundancies are expected.
Minuet Petite’s last collection will be for autumn 14, after which the group will focus on its stronger stablemate, Precis Petite.
Jacques Vert confirmed it has entered into consultation with “those few individuals affected [by the closure of Minuet Petite] on a one-to-one basis”, but could not say how many staff were involved.
“Where possible, we will try to redeploy them into roles within the wider group,” said a spokeswoman.
Headed by chief executive Teresa Tideman and owned by private equity firm Sun European Partners, it has been reducing its portfolio since January 2012 when it was formed through the merger of Jacques Vert and Irisa Group.
Casualwear brand Lazy Lu was merged into Kaliko in 2012, while Irisa’s plus-size fascia Ann Harvey was axed last March.
The spokeswoman said: “Jacques Vert Group is committed to ensuring its portfolio of elegant British brands remain differentiated in the marketplace and relevant to the target audiences. Precis Petite is trading strongly with collections catering for women who are 5ft 3in and under.”
The focus on core brands was given as the reason for closing Alexon. The group’s brands are Jacques Vert, Precis Petite, Kaliko, Planet, Windsmoor, Eastex and Dash.