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Alexon Group posts 0.4% rise in like-for-like sales

Alexon Group, which includes the Ann Harvey and Kaliko chains, saw group like-for-like sales rise marginally for the period from August 1 to November 23, but said it remained cautious about the economic outlook.

Like-for-like sales rose 0.4% while gross margin also increased 0.4%.

Alexon said autumn 10 sales margin increased by 2.8%, due to improvements to its ranges, less discounting and better control of promotional activity.

Alexon said trading across the entire brand portfolio had been encouraging in recent weeks, with Kaliko in particular performing well after continuing to benefit from new store and concession refits.

The autumn 10 Alexon collection, the first under its new design team, saw a positive uplift in sales and margin while its Ann Harvey chain continued a positive like-for-like trend through the second half and also delivered improved margins.

However sales of Eastex remained broadly flat, although Alexon said there had been a small improvement in margin.

Sales of Dash were ahead of last year, but Alexon said the business ahd been impacted by increased cotton prices and rising Chinese labour costs.

Minuet underperformed as a result of a “stock mix problem”. The company said this had been addressed for the spring 10.

A company statement said: “We are encouraged by the trends in our performance over the last three weeks which have shown marked improvement. That said, the consumer environment remains uncertain. We see no immediate change to this and reiterate our cautious approach.”

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