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Alfred Dunhill wins Chinese trademark battle

Richemont-owned luxury brand Alfred Dunhill has been awarded RMB10m (£1.01m) after Chinese brand Danhuoli was found guilty of both trademark infringement and unfair competition practice.

Dunhill logo

Dunhill logo

Dunhill logo

The case centred on Danhuoli’s imitation of the “long tail mark” of Alfred Dunhill’s logo. The Foshan Intermediate People’s Court, Guangdong Province, ruled in Alfred Dunhill’s favour.

Andrew Maag, Alfred Dunhill CEO said: “Today’s ruling demonstrates Alfred Dunhill Ltd’s unequivocal resolve in tackling infringement of our IP rights in China and globally. Our system of IP management and enforcement is second to none. With the support of Rouse and Lusheng Law Firm, we’ve secured a fair and proportionate ruling.”

Danhuoli

Danhuoli logo

Luke Minford, Global CEO of Rouse, the international IP consultancy that supported the brand, said: “This win for Alfred Dunhill is just reward for all their hard work protecting their brand in China. The decision should reinforce to other brand owners that China is finally getting serious about protecting foreign brands.”

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