Alibaba Group has invested an undisclosed sum in luxury wholesale website Ordre.
The Chinese etailer said the strategic investment represented a further step in expanding its presence in the global fashion industry, reinforcing its positioning as a partner of choice for brands “engaging with high-net-worth Chinese consumers with an appetite for international luxury”.
Established three years ago, Ordre features more than 150 womenswear, menswear and accessories designers, which it wholesales to an invitation-only global network of 7,746 individual buyers worldwide.
It allows buyers to review collections and place wholesale orders online, when they cannot always be physically present to touch and feel collections. Ordre said it will match its technology with Alibaba’s unique data insights and capabilities, to provide a more personalised experience for buyers and to help brands develop a deeper engagement with them.
Ordre founder and CEO Simon Lock said: “We are proud and delighted to welcome Alibaba’s investment in Ordre. The co-operation between our respective businesses will enable the company to accelerate the development of our leading-edge technologies, which are already having a positive effect on the fashion industry globally.
“We are also excited to add value for the designers we work with and create pathways to the lucrative luxury fashion market in China.”