Online marketplace Alibaba has signed exclusive partnerships with more than 20 fashion brands, including Zara and Timberland, to sell their products in China.
The company said its platform Tmall.com will be the only third-party website the brands will be sold on in China. Details of the deal were not disclosed.
Tmall will also extend its relationship with existing brands on the site, including Gap and Adidas, by adding further products.
Jeff Zhang, president of Alibaba’s China retail marketplaces, said: “Apparel is one of the key product categories on Tmall. We have an extensive collection of brands on the platform, and it is imperative for us to deepen our collaboration with them so we can work together in more strategic ways to enable their success within our ecosystem.”