Luxury brand house Kering is suing Alibaba in the US over claims that the Chinese ecommerce giant enables and encourages the sale of counterfeit goods on its platform.
In a lawsuit filed to a New York federal court, Paris-based Kering alleges that Alibaba is complicit in the sale of fake handbags, watches and other items from its brands including Gucci, Yves Saint Laurent and Balenciaga, according to several reports.
The complaint highlights that search suggestions such as “replica”, “cucci” and “guchi” are intended to lead potential customers to fake products.
It is not the first time Alibaba has had to defend itself over these allegations. Last month the US clothing trade body American Apparel & Footwear Association described Alibaba’s Taobao site as “one of the biggest platforms for counterfeit goods worldwide”.
British companies including Marks & Spencer and Burberry both sell through Alibaba-owned ecommerce site Tmall.
Alibaba has reportedly rejected the claim.