Bonmarché has appointed former Harrods director Alison Lancaster as interim multichannel and marketing director, effective immediately.
At the end of the year, she will be succeeded by N Brown Group customer, financial services and international director Paul Kendrick, who is leaving the home shopping business after seven years.
Lancaster, who has held a string of director positions at British retailer White Stuff, tailoring business Charles Tyrwhitt and designer outlet group McArthurGlen, will work with the West Yorkshire-based clothing retailer until October.
A spokeswoman for Bonmarché told Drapers Lancaster has been tasked with improving the business’s multichannel capabilities.
Prior to his current position, which he took on in November 2014, Kendrick held a number of roles at N Brown Group including group development director and marketing director.
An N Brown Group spokesperson said: “Although still with us at the moment, [Kendrick] will leave behind a strong team and his responsibilities will be absorbed amongst the JDWilliams operating board.”
The interim hire fills a gap in the Bonmarché team following the departure of Sean Emmett in October 2014.
Earlier today (June 19), N Brown said it has made an “encouraging” start to the year, posting a 2.5% increase in group turnover and a 1.5% increase in like-for-likes for the first quarter.