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‘All retailers expect a certain level of support’

So here we go again. Another buying and selling season starts and the never-ending cycle of travel and shows begins.

At a meeting with the owner and managing director of the brand this week, we discussed the ever-changing and evolving trials and tribulations that this industry throws up on a weekly basis.

We discussed the old days, when you used to take an order and the customer would take delivery and then pay in the allotted time.

Those times are long gone. All retailers, from high street bricks-and-mortar players right through to internet giants, expect a certain level of support and close working partnerships like never before.

And why shouldn’t they? After all, as a retailer, they have plenty of choice and hundreds of options on brands, so you have to be at the top of your game in all areas, but this is particularly important when it comes to stock.

In these tough times, we are finding that having good stock programmes can often save the day, as your customers really can see the commitment from you.

So, to all you branded salesmen and sales managers out there, have a good season and, whatever you do, make sure you keep the customers happy.

  • Mark Husted, Sales director for men’s footwear brand Base London

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