Allan Winstanley, executive director of womenswear, is leaving House of Fraser after nine years to join high end Dutch department store de Bijenkorf.
Winstanley has been in his present role since September 2012, and was charged with reviving the womenswear arm of the business after a period of lacklustre performance. Prior to that, he was executive director of menswear, beauty and kidswear for nearly eight years.
He has also worked at Moss Bros Group, where he rose from buying manager to buying director over four years, as well as Next and Marks & Spencer.
Winstanley will leave HoF in March and will join de Bijenkorf in April as buying director, with responsibility across all categories.
A HoF spokesman confirmed his departure for an “overseas” role, adding: “We thank him for his contribution to House of Fraser over the years and wish him all success.”
De Bijenkorf was bought in 2010 by the Weston family, who also own Selfridges.
It started life as a small haberdashery shop in Amsterdam back in 1870, and has since grown to a 12-store chain of high end department stores, stocking brands including Acne, Chloe, Helmut Lang and Diane von Furstenberg.