AllSaints has launched retail operations in Turkey with franchise partner Beymen.
The British retailer has opened a 498 sq ft men’s concession and 602 sq ft sq ft women’s concession at the WePublic department store in Istanbul.
AllSaints plans to open a total of four stores and four concessions in the country over the next five years.
“We believe that brand awareness is already strong among the Turkish customer, who already shops with us both in UK and the Middle East,” said AllSaints chief executive officer William Kim.
“We chose to partner with Beymen as it shares the same values as AllSaints – we both put brand experience and our customer at the core of everything we do,” he added.