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AllSaints sets sights on Tokyo

AllSaints will show its autumn 16 men’s and women’s collections as part of the Tokyo Fashion Week schedule next month, as the brand celebrates the launch of a pop-up in Japan.

AllSaints opened a pop-up store on Harajuku Cat Street in Ometesando in the Japanese capital in early February.

It is the first of several stores slated to open over the next 12 months and follows the launch of a Japanese ecommerce site.

The Tokyo Fashion Week show will take place on March 17.

“The documentation of Tokyo’s cultural landscape has informed so much of my creative palette over the years, so bringing AllSaints to Tokyo Fashion Week, and launching the latest chapter of the brand’s global journey in Japan, is both exciting and inspiring,” said chief creative officer Wil Beedle.

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