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Alternative to launch in UK

Alternative Apparel, the contemporary US lifestyle brand, is launching in the UK for spring 09 on a short-order basis.

The collection consists of 500 pieces divided into Basics, Organic, Pima Cotton, Burnout, Alternative Earth, Orange Label and accessories, all for men, women and children. The clothing is made from premium fabrics, and uses technical washes and garment dye processes.

Founded in 1996, the global clothing brand, which has previously sold direct to the UK, will be available from The Clear Agency. The launch of the spring 09 collection will begin in December.

Alternative has short delivery times of around three weeks and is based on the model of a fast-fashion product, with quick take-up of trends and low inventories. Prices range from £6 to £17. For more information call 020 7377 1002.

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