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Amanda Wakeley secures "significant" investment

British designer brand Amanda Wakeley has secured “significant” investment from private equity firm AGC Equity Partners.

The investment will be used to develop the brand as a luxury lifestyle label, broadening the brand’s offer with new products.

The move comes three years on from the restructuring of the business.

In 2008, founder and creative director Amanda Wakeley stepped down from her eponymous label after it was sold to serial investor Jason Granite’s Arvoco vehicle. But in April 2009 she bought back the business for a reported £1m, giving her full control of the company for the first time in more than a decade.

Wakeley said: “This investment means that we now have the strongest operational and financial base in the company’s history. I have been continually pressed by our incredibly loyal customers to broaden the core fashion concept into a wider, lifestyle offering and with our new investor, I look forward to realising this plan.”

Laurent Souviron, partner of AGC, added: “Amanda is ready to take her brand to the next level and we are delighted to provide the capital to fund that new development phase”.

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