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Amanda Wakeley steps down following sale of label

Amanda Wakeley has stepped down from her eponymous label after it was sold to investor Jason Granite.

Amanda Wakeley is understood to have left the business she founded to focus on other projects including setting up a new fashion label. Wakeley was creative director the label which bears her name. Wakeley no longer has any shareholding in the company.

Jo Rossell, who has been head designer at the company for the last three years, has been promoted to head of creative design, to replace Wakeley.

Granite has taken the role of chief executive at Amanda Wakeley.

Granite said: "Jo's creative talents were immediately obvious to us as soon as we arrived into the business. There was no question of us looking externally to fill the position."

Rossell added: "It is a wonderful recognition of the effort that my design team and I have put into the Amanda Wakeley collections over the last four seasons. We have a leading brand and our 2009 designs have already received fantastic feedback from our loyal customers."

Granite bought Amanda Wakeley from the investment vehicle of Prince Walid Juffali on December 4.

Readers' comments (2)

  • Another designer leaves the label with their own name only to attempt to set up a new business and do it all again. How many of these have we seen now? Both Roland Mouret and Katherine Hamnett are great recent examples of this. Designers should think very carefully before selling out or at least structure the deal so they don't lose naming rights. Not easy when you are an up and coming designer being offered desperately needed cash to survive and expand.

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  • This will be an interesting label to follow. How many have gone on to prosper without the namesake at the helm. It's not that I think Amanda Wakeley has a particularly strong brand handwriting but more than I suspect shoppers who buy into it are actually buying into Amanda Wakeley herself. I await the next collections, department store pick up and sell-throughs to see if I am wrong.

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