Amazon has signed a strategic partnership in China with the Shanghai Free Trade Zone (FTZ) and Shanghai Information Investment (SII) to boost its presence in the Far East.
Following the deal, Amazon will open its new cross-border ecommerce platform in the free trade zone. It will also set up a logistics and warehouse centre in the area.
The agreement means products from small and medium-sized enterprises in China can also be sold to Amazon customers across the world.
In a statement emailed to the BBC Doug Gurr, president for Amazon China, said: “We seek to be the most customer-obsessed online shopping platform with vast selections, competitive price and most convenience in China.
“Today’s partnership announcement with FTZ and SII will help Amazon further realise our vision.”
Amazon has traded in China for 10 years.