Retailers including Amazon and John Lewis were among the biggest spenders on paid search in the UK during the first half of 2016.
Susie Bubble for Amazon Fashion
Retailers spent £26.7m on paid search from January to June - up 24% on the same period in 2015, according to Kantar Media company AdGooroo.
Of the retailers on the list, Amazon spent the most on search during the six months, at £891,000, followed by Apple (£508,000) and John Lewis (£505,000).
Other fashion businesses in the top 20 included diydress.co.uk, which spent £364,000; Marks & Spencer, which spent £237,000; and Asos, which spent £225,000.
The report also examined Google desktop text ad activity on the top 250 retail product keywords.
Words related to clothing and accessories topped the list, with 86 terms generating nearly £6.7m in paid search ad spend during the first six months of 2016, or 25% of the total spend across all 250.
Richard Stokes, CEO at AdGooroo, said: “The 24% year-over-year increase in paid search spend we measured in the retail sector outpaced the UK search industry at large, which increased paid search ad spend by just 7.4% in the first half of 2016 compared to the same period in 2015.”