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Amazon and John Lewis spend most on paid search

Retailers including Amazon and John Lewis were among the biggest spenders on paid search in the UK during the first half of 2016.

Susie Bubble for Amazon Fashion

Susie Bubble for Amazon Fashion

Susie Bubble for Amazon Fashion

Retailers spent £26.7m on paid search from January to June - up 24% on the same period in 2015, according to Kantar Media company AdGooroo.

Of the retailers on the list, Amazon spent the most on search during the six months, at £891,000, followed by Apple (£508,000) and John Lewis (£505,000).

Other fashion businesses in the top 20 included, which spent £364,000; Marks & Spencer, which spent £237,000; and Asos, which spent £225,000.

The report also examined Google desktop text ad activity on the top 250 retail product keywords.

Words related to clothing and accessories topped the list, with 86 terms generating nearly £6.7m in paid search ad spend during the first six months of 2016, or 25% of the total spend across all 250.

Richard Stokes, CEO at AdGooroo, said: “The 24% year-over-year increase in paid search spend we measured in the retail sector outpaced the UK search industry at large, which increased paid search ad spend by just 7.4% in the first half of 2016 compared to the same period in 2015.”

Readers' comments (1)

  • Not sure these numbers are anywhere near accurate. Retailers are spending significantly more than these amounts in a week/month!

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