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Amazon announces extended Prime Day 2018

Ecommerce giant Amazon will begin its Prime Day 2018 on 16 July at noon and run the event for 36 hours, six hours longer than last year.

Prime Day 2018 will feature more than one million deals globally, and 40% more Spotlight deals - which Amazon defines as those with the most inventory and some of the best savings - in the UK than in 2017.

Ahead of Prime Day, Amazon will host a UK ‘Unbox Prime Day’ event in London on 15 July, which will include a screening of the film Paddington 2, a reading and Q&A with former soldier, adventurer, and television presenter Ant Middleton, and a gig headlined by Take That.

Amazon CEO worldwide consumer, Jeff Wilke, said: “Prime members will enjoy a day and a half of epic deals, with 36 hours to shop more than one million deals across the globe.

“New for this year, members can shop exclusive Prime Day launches and enjoy surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet.”

Last year more than five million items were purchased on Prime Day in the UK alone.

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