Amazon has announced its plans to increase the number of women in technology and innovation roles across its UK business.
Ahead of International Women’s Day tomorrow, Amazon said it will try to overcome the workplace barrier for women by improving diversity on interview panels and encouraging applications.
The new “Amazon Amplify” initiative includes an annual bursary of more than £130,000 for 24 female students to fulfil their ambitions of a career in innovation and technology.
The etailer has also unveiled an apprenticeship programme and will be opening its offices for public tours for children.
“Diversity fosters greater innovation and helps raise the bar for customers, and having a diverse workforce is also just the right thing to do,” said consumer retail director Fiona McDonnell, who also serves as chair of the cross-industry Women in Innovation Advisory Committee. “Our new Amazon Amplify plan aims to attract and retain the best and brightest talent in Britain, ensuring a positive environment in which they can thrive.”