Amazon has launched a “Countdown to Black Friday” page on its site, three weeks before the event.
The page allows customers to sign up to its Black Friday deals newsletter in advance, and explains the history behind the US-imported discounting day and how it made its way to the UK.
Amazon said Black Friday last year was its biggest sales day in the UK ever, with more than six million items ordered.
This beats the record of 2014 when the company sold more than 5.5 million products at a rate of 64 items per second.
Black Friday takes place this year on 25 November.
Planet Retail predicts Amazon will continue to run festive promotions until 22 December.