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Amazon confirms Sergio Bucher’s replacement

Amazon has appointed Susan Saideman as vice president for fashion in Europe, replacing Sergio Bucher, who has joined Debenhams as chief executive.

Susan Saideman

Susan Saideman

Susan Saideman

Saideman has responsibility for growing the selection and improving the customer experience across Amazon’s five European websites -,,, and - as well as its members-only online shopping club, BuyVIP.

She joined Amazon in 2013 as head of global vendor management, based in Seattle, before running Amazon’s fashion business in India. During that time she secured a partnership with India Fashion Week, making Amazon the headline sponsor.

Prior to joining Amazon, she was president of Mars Retail Group, worked in strategy and finance at Pepsi-Co and was a consultant at Bain & Company. She was finance director at KFC from 1991 to 1995.

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