Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Amazon Fashion launches new social media campaign

Amazon Fashion has unveiled a new social media initiative to urge people to be more supportive of others’ style choices and encourage individuality online.

The #SaySomethingNice campaign is backed by a number of top fashion bloggers and influencers across Europe including Susie Bubble; Samar Seraqui de Buttafoco and Hana Tajima.

They have posted a series of videos explaining how negative comments and attitudes on their style have affected them, in an attempt to raise awareness among Instagram and Twitter users.

Siobhan Mallen, content director of Amazon Fashion Europe, said she wanted to create something that reflects people’s desire for “style and personality to be accepted by others”.

“But who can honestly say that they’ve never made judgments or assumptions about someone based on what they’re wearing?” she added.

“Sadly, criticising and ridiculing people for what they wear, known as ‘outfit shaming’, is also becoming more common. 55% of women feel they have been judged on social media about their fashion choices.

“The #SaySomethingNice campaign aims to inspire all of us to challenge this behaviour and to proactively champion everyone’s right to wear whatever makes them happy without fear of ridicule or negativity.”

 

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.