Amazon is launching a service that allows shoppers to try on clothing at home before they pay for it.
Amazon Prime Wardrobe is currently being tested in the US and will be available to the etailer’s Prime customers.
Shoppers can try on clothes for up to seven days and then schedule a free pick-up for the items they do not want. If they keep three or four items from the box, shoppers get 10% off everything, and if they keep five or more products they get 20% off the price.
They only pay for the items they are keeping.
The move comes as Amazon vies for a larger share of the fashion market.
In May, Drapers revealed Amazon is taking on mid-market retailers in the UK with its new label, Find. In February, Amazon poached senior design and buying experts from M&S and Primark for the own-label launch.