Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Amazon fashion launches ‘try before you buy’ service

Amazon is launching a service that allows shoppers to try on clothing at home before they pay for it.

Amazon Prime Wardrobe is currently being tested in the US and will be available to the etailer’s Prime customers.

Customers can Select between three and 15 items from brands such as Calvin Klein, Levi’s, Adidas, Theory and Lacoste.

Shoppers can try on clothes for up to seven days and then schedule a free pick-up for the items they do not want. If they keep three or four items from the box, shoppers get 10% off everything, and if they keep five or more products they get 20% off the price.

They only pay for the items they are keeping.

The move comes as Amazon vies for a larger share of the fashion market.

In May, Drapers revealed Amazon is taking on mid-market retailers in the UK with its new label, Find. In February, Amazon poached senior design and buying experts from M&S and Primark for the own-label launch.


Readers' comments (3)

  • my wardrobe did this - then went out of business having lost control of stock!

    Unsuitable or offensive? Report this comment

  • Even more excuse to 'wardrobe' for a night out or seven and then send back for a refund! Wow, what naieveity or is that splendid stupidity!

    Unsuitable or offensive? Report this comment

  • Common practise in Germany - you are invoiced and you only pay for it if you keep it. Absurdly high return rates in that country however.

    I fear it will be abused and its getting to the stage where some etailers are so desperate they are going 'too far' for a sale.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.