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Amazon fashion launches ‘try before you buy’ service

Amazon is launching a service that allows shoppers to try on clothing at home before they pay for it.

Amazon Prime Wardrobe is currently being tested in the US and will be available to the etailer’s Prime customers.

Customers can Select between three and 15 items from brands such as Calvin Klein, Levi’s, Adidas, Theory and Lacoste.

Shoppers can try on clothes for up to seven days and then schedule a free pick-up for the items they do not want. If they keep three or four items from the box, shoppers get 10% off everything, and if they keep five or more products they get 20% off the price.

They only pay for the items they are keeping.

The move comes as Amazon vies for a larger share of the fashion market.

In May, Drapers revealed Amazon is taking on mid-market retailers in the UK with its new label, Find. In February, Amazon poached senior design and buying experts from M&S and Primark for the own-label launch.

 

Readers' comments (3)

  • my wardrobe did this - then went out of business having lost control of stock!

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  • Even more excuse to 'wardrobe' for a night out or seven and then send back for a refund! Wow, what naieveity or is that splendid stupidity!

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  • Common practise in Germany - you are invoiced and you only pay for it if you keep it. Absurdly high return rates in that country however.

    I fear it will be abused and its getting to the stage where some etailers are so desperate they are going 'too far' for a sale.

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