Amazon is reported to be in ongoing talks to acquire Net-a-Porter Group, five years after the etailer was bought by luxury group Richemont.
Analysts have speculated that Net-a-Porter could be worth up to €2bn (£1.47bn), according to WWD.com.
The move comes as Amazon ramps up its fashion focus, having most recently announced it will be the presenting sponsor of New York Fashion Week: Men’s, in July. In the UK, the company is set to open a 46,000 sq ft photography studio in east London this summer to support its growing European fashion business.
Richemont’s chief financial officer has previously denied that the company is for sale and a spokesman declined to comment on the most recent developments. Amazon has not yet responded to Drapers’ request for comment.