Amazon Fashion has launched its “try before you buy” service for Amazon Prime members in the UK.
The service, titled Amazon Wardrobe, launched in the US in June 2017.
It allows shoppers to have clothing and accessories delivered to their home free of charge with customers only paying for the items they decide to keep.
Shoppers can select between three and eight items for free delivery and have seven days to decide what they want to keep. Returning unwanted items is free.
Susan Saideman, vice president of Amazon Fashion Europe said: “Whether you want to try out some new wardrobe staples, the latest seasonal trends, or need new clothes for the family with the option to try multiple sizes, colours, and styles – Prime Wardrobe makes shopping at Amazon easier than ever.”
Fashion brands available on Amazon Wardrobe include Calvin Klein, Tommy Hilfiger, Levi’s, Esprit, Miss Selfridge, Lacoste, Love Moschino, New Look, Aldo, Puma, Ted Baker, New Balance, LK Bennett, Vans, Pepe Jeans, French Connection, as well as Amazon’s own clothing labels.
Xavier Garambois, vice president of Amazon EU retail said: “Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost.”