Amazon Prime Day was the biggest day for the etailer so far this year, as global orders soared 60% compared to last year’s event.
Amazon Prime Day
While most of the Prime Day deals were on electronics, fashion sales were also strong. Global sales of shoes exceeded 1 million pairs, the firm said.
Prime Day also brought a huge increase in consumers shopping through the Amazon app. Worldwide orders through the app were double those of last year’s Prime Day.
Amazon Prime vice-president Greg Geely confirmed that Prime Day will happen again next year.