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Amazon Prime Day orders up 60% on last year

Amazon Prime Day was the biggest day for the etailer so far this year, as global orders soared 60% compared to last year’s event.

Amazon Prime Day

Amazon Prime Day

Amazon Prime Day

While most of the Prime Day deals were on electronics, fashion sales were also strong. Global sales of shoes exceeded 1 million pairs, the firm said.

Prime Day also brought a huge increase in consumers shopping through the Amazon app. Worldwide orders through the app were double those of last year’s Prime Day.

Amazon Prime vice-president Greg Geely confirmed that Prime Day will happen again next year. 

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