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Amazon Prime subscriber stats revealed

Amazon boss Jeff Bezos has disclosed that the etail giant has more than 100m Amazon Prime paid users globally.

Revealing the figure for the first time in a letter to shareholders, Bezos said Amazon shipped more than 5bn items with Prime in 2017 and gained a record high of new members.

The letter also outlined 16 recent “milestone” points for the company, which included its fashion arm.

Bezos said its fashion business has gained “tens of millions” of customers, pointing to new partnerships with Nike and Ugg on Amazon in 2017 along with celebrity collections by actress Drew Barrymore and basketball player Dwyane Wade.

He added that the business was also boosted by “dozens” of new private brands introduced during the year, such as Goodthreads and Core10.

At the end of 2017, Amazon launched an interactive shopping experience with Calvin Klein, which included pop-up shops, on-site product customisation and fitting rooms with lighting controlled by virtual assistant device Alexa.

Last year the etailer also introduced Prime Wardrobe, which allows Prime members to try items before they buy them.

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