Amazon is set to offer its Prime customers up to 30% off its own-brand labels, Truth & Fable, Find and Iris & Lilly, as part of its Prime Day promotions.
Beachwear discounts scheduled for Prime Day on 16-17 July include a Find “Aloha” T-shirt for £9.10, down from £13, ankle-strap heels from £36.40, down from £52, and a floral frill wrap dress for £27.30.
An Iris & Lilly high-neck cross-strap swimsuit will cost £15.39, down from £21.99. A “Bee happy” blouse will cost £11.20, down from £16.
Amazon has drafted in celebrity stylist Victoria Adcock to create an selection of clothing from across the ranges for a holiday “beach edit” and a “city edit” to fit inside a small suitcase for a short break.
Frances Russell, vice-president for Amazon Fashion private brands, Europe, said: “We are delighted to introduce our exclusive Private Brands, including Find, Truth & Fable and Iris & Lilly to Prime Day, creating great deals for new and existing Amazon Prime customers.
“Partnering with Victoria Adcock has allowed Amazon Fashion to create not only one, but two holiday edits using expert styling tips secured through her rich experience of styling some of the biggest A-list celebrities.”
Prime Day deals will go live at 12pm on the 16 July until 23.59pm on 17 July.