Amazon will close its members-only flash Sales site MyHabit next month as it seeks to streamline its fashion offer.
In a statement to WWD, the etailer said: “Fashion is one of Amazon’s fastest-growing categories. As we continue to increase our breadth of selection and improve the customer experience on Amazon.com, we have decided to simplify our offering and will be closing MyHabit at the end of May.
“Our customers can now shop from Amazon Fashion’s incredible assortment of brands across clothing, shoes and accessories—backed by award-winning service, free shipping and returns, and exclusive benefits for Prime members.”
Amazon launched MyHabit in 2011. However, since then the flash Sales market has slowed and many sites have been consolidated.