Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Amazon to close fashion flash Sales site MyHabit

Amazon will close its members-only flash Sales site MyHabit next month as it seeks to streamline its fashion offer. 

Amazon my habit

In a statement to WWD, the etailer said: “Fashion is one of Amazon’s fastest-growing categories. As we continue to increase our breadth of selection and improve the customer experience on, we have decided to simplify our offering and will be closing MyHabit at the end of May.

“Our customers can now shop from Amazon Fashion’s incredible assortment of brands across clothing, shoes and accessories—backed by award-winning service, free shipping and returns, and exclusive benefits for Prime members.”

Amazon launched MyHabit in 2011. However, since then the flash Sales market has slowed and many sites have been consolidated.



Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.