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Amazon to open Black Friday pop-up

Ecommerce giant Amazon will open a four-day “Home of Black Friday” pop-up store in central London to mark the start of the festive trading period.

Customers will be invited to explore the best of Amazon’s Black Friday Sale, as well as take part in themed workshops, play a range of games to win prizes and sample new products. Entry to the pop-up, which will run from Tuesday 21 to Friday 24 November, will be free on a “first come, first served” basis.

Online Amazon’s Black Friday Sale will run for 10 days from Friday 17 November until Sunday 26 November. The retailer will run “Deals of the Day” throughout the period and there will also be “Lightning Deals” flash promotions on some products for a limited time. Prime customers will receive a 30-minute early access period to all Lightning Deals.

Amazon has been investing in its UK infrastructure throughout 2017 to prepare for Black Friday, and has opened four new distribution centres in Doncaster, Warrington, Tilbury and Daventry.

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