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Amazon will open physical store with no checkout next year

Amazon will open a physical grocery store in Seattle next year featuring technology that could shake up the entire retail industry, with its ‘just walk out’ shopping experience.

The 1,800 sq ft store allows users to enter the store, take the products they want and leave, without going through a checkout. It uses technology to automatically detect when products are taken from or returned to the shelves and keeps track of them in a virtual cart. The shopper needs an Amazon account, a supported smartphone and the Amazon Go app to enable their account to be charged when they leave and a receipt to be sent.

The store, located on 2131 7th Ave in Seattle, Washington, will stock groceries, as well as food from on-site chefs, local kitchens and bakeries. However the technology could theoretically be applied to any retail sector, including fashion.

Amazon has earmarked food and fashion as its major growth opportunities and is in the process of establishing an own label fashion offering, spearheaded by former M&S director Frances Russell.

Susan Saideman leads its fashion operations in Europe, having replaced Sergio Bucher in October after he joined Debenhams as chief executive.

Readers' comments (1)

  • Before getting too excited, this requires RFID in every item and the proximity of other shoppers will test the checkout (walk through) locations. Both are challenges in their own right.

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