French clothing brand American Vintage has opened a new store at 105 King’s Road in Chelsea, London.
The brand, which was formed less than 10 years ago, has taken the 1,200 sq ft basement and ground floor store for its second UK premises. It opened its first UK store in Westbourne Grove in London’s Notting Hill last year.
American Vintage was created by Marseille-born Michael Azoulay to blend “American innovation and positive thinking with French tradition and elegance”.
Martin’s Properties is the freeholder of the store.