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Andy Rogers joins Alexander McQueen diffusion label McQ

Former Fred Perry director Andy Rogers has been appointed brand director of Alexander McQueen’s younger sister label McQ, Drapers can reveal.

Rogers, who started the new role on Monday, will be responsible for managing the contemporary line, which was set up in 2005.

He reports into Alexander McQueen chief executive Jonathan Akeroyd.

Rogers told Drapers that his remit includes “running McQ and taking the brand forward”.

Rogers cut his teeth in the luxury world, after spending seven years at Kering-owned Stella McCartney, holding roles such as store planning and visual director and brand director between 2001 and 2008. Alexander McQueen is also owned by luxury group Kering.

Rogers joins from Fred Perry where he was brand director since May last year. The menswear label told Drapers that it planned to replace Rogers.

Before joining Fred Perry, Rogers was brand director at Reiss for five years.

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